Abaco Marketing Research

São Paulo Marketing Center - Av. Paulista, 1499 - 13th floor - CEP 01311-200 - São Paulo - Tel 55 11 3262 3300

Awarded by ESOMAR

Abaco’s innovative Targeting and Concept Development Research for Unilever, a pilot project for global implementation, was honored by Esomar.








Read More


Maximize your BRAND value

MetaMarketing® and Mystery ShopperSatisfação

Search for SATISFACTION of your target market


IdeaMap® and  Strategy Maker®

Combining benefit segmentation with massive conjoint analysis, ABACO can identify the ideal strategy for each market niche.

ESOMAR LIVE - Congress 2015
Monday, 14 September 2015 13:30
Meet Ábaco at the ESOMAR Annual Congress in Dublin, Ireland, September
27-30, 2015.

ÁBACO's Brazil Business Bulletin
Wednesday, 14 August 2013 20:47

Is Brazil the place to invest, despite news about environmental issues, corruption, and an unpopular government?

These are problems of a young democracy. This huge nation, size of the continental USA, exists since 1500 and is independent since 1822, but a democracy only since 1986.

Many aspects of the country and its population of 204,000,000 are mind-boggling.

How can it be that a developing country, with three-fifths of the USA population but only one-fifth of USA GDP, consumes more of many personal care products than the USA?  (See attached BBB#9) (readmore)

Is this the future of consumer retailing?
Monday, 01 December 2014 19:49

This looks like the inevitable and invincible future of consumer retailing. Who will be able to compete?


Doctor, What is your specialty?
Monday, 06 July 2015 14:46

Researchers can be baffled and global studies fielded incorrectly, because of different medical terminology and specialty classifications in each country.

To help our international research colleagues understand differences and align research briefings, ABACO Marketing Research Brazil aligned the physician population data from two authoritative sources:

(read more)


Research in Brazil: Several New Opportunities
Monday, 01 June 2015 15:06

Bom Dia from São Paulo!

Smart investors already detected abundant opportunities created by Brazil ’s current economic issues.
BBB#8 – Brazil Business Bulletin, attached, serves up some appetizing examples that merit a close view.

<< Start < Prev 1 2 3 4 5 Next > End >>

Page 1 of 5

Agenda / Feriados

November 2015
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 1 2 3 4 5




Stay tuned! Subscribe to our newsletter.