Abaco Marketing Research

São Paulo Marketing Center - Av. Paulista, 1499 - 13th floor - CEP 01311-200 - São Paulo - Tel 55 11 3262 3300

Awarded by ESOMAR

Abaco’s innovative Targeting and Concept Development Research for Unilever, a pilot project for global implementation, was honored by Esomar.



 

 

 

 

 

 

 

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BITS®Marcas

Maximize your BRAND value

MetaMarketing® and Mystery ShopperSatisfação

Search for SATISFACTION of your target market

Estratégia

IdeaMap® and  Strategy Maker®

Combining benefit segmentation with massive conjoint analysis, ABACO can identify the ideal strategy for each market niche.

Doctor, What is your specialty?
Monday, 06 July 2015 14:46

Researchers can be baffled and global studies fielded incorrectly, because of different medical terminology and specialty classifications in each country.

To help our international research colleagues understand differences and align research briefings, ABACO Marketing Research Brazil aligned the physician population data from two authoritative sources:

(read more)

 

 
Research in Brazil: Several New Opportunities
Monday, 01 June 2015 15:06

Bom Dia from São Paulo!

Smart investors already detected abundant opportunities created by Brazil ’s current economic issues.
BBB#8 – Brazil Business Bulletin, attached, serves up some appetizing examples that merit a close view.

 
Is this the future of consumer retailing?
Monday, 01 December 2014 19:49

This looks like the inevitable and invincible future of consumer retailing. Who will be able to compete?

CLICK HERE

 
BBB is back from Brazil with the...
Wednesday, 08 April 2015 20:46

...latest news from the world’s number one market for plastic surgery,

…world’s most beautiful city, home of the 2016 Olympic Games,

(Will you be among Rio’s expected 380,000 visitors?)

...and an ideal São Paulo facility for your next qualitative research.

 
Greetings from Brazil: A brief hiatus soon...
Thursday, 29 January 2015 14:13

Greetings from Brazil, where there are no “snow days”.

We do have another interruption of research routine, Carnival, February 13-18.

It covers the streets with much brighter stuff and, unlike the silent snowflakes, is extremely loud. (read more)

 
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