Abaco Marketing Research

São Paulo Marketing Center - Av. Paulista, 1499 - 13th floor- CEP 01311-200 - São Paulo - tel: 55 11 3262 3300

McAfee alerts: 75% of parents don't know what their kids do on internet

A study conducted by ABACO Marketing Research for McAfee concluded that families are concerned with keeping their kids connected, but don’t take the necessary measures to protect them in the digital world

Read more at: Tecmundo

 

 

 

 

 

 

 

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BITS®Marcas

Maximize your BRAND value

MetaMarketing® and Mystery ShopperSatisfação

Search for SATISFACTION of your target market

Estratégia

IdeaMap® and  Strategy Maker®

Combining benefit segmentation with massive conjoint analysis, ABACO can identify the ideal strategy for each market niche.

Is this the future of consumer retailing?
Monday, 01 December 2014 19:49

This looks like the inevitable and invincible future of consumer retailing. Who will be able to compete?

CLICK HERE

 
How to Perform Successful Research in Latin America: Lessons from Experience
Tuesday, 18 November 2014 00:00

“Do’s & Don’ts" for TROPICALIZING RESEARCH:

What does it really mean...”Adapt, don’t just translate”?

Not just about avoiding embarrassing translations

(OK, just one example: Social Integration Program) (Read more)

Here is an example of what may seem reasonable, but is confounding.

 
What works in LatAm? Twelve effective research methods
Monday, 17 November 2014 12:58

Here are some insights re methods we can and do apply.  It reverts to the caveats in the preceding article.

During 30+ years in Brazil and LatAm, our researchers adapted or developed quantitative and qualitative methods that work effectively in this region with B2C, (read more)

 
Our new Partner: Neuromarketing Science & Business Association
Friday, 17 October 2014 16:50

We have as partners a university team with all the latest technical resources for neuro-marketing research

more info: www.nmsba.com ( Neuromarketing Science & Business Association)

 
“ACTIONABILITY” OF CUSTOMER DATA
Monday, 11 August 2014 18:27

ÁBACO applies many research tools and analyzes every relevant decision factor, from the “softest” and most exploratory to the“hardest” and most definitive. This ensures that ÁBACO clients always receive results that satisfy their essential business objectives.

 
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